How Not to Treat Your Customers

Written by Amanda Cullen on February 4, 2010 – 7:49 am -

In this article from Business/News & Views®, I give small businesses marketing advice about how to treat their customers. Here’s an excerpt:

It’s said that the brain cannot process a negative. We can prove this with a simple example: Under no circumstance should you think of a pink polar bear. Do not think of a pink polar bear.

Of course, you just thought of a pink polar bear.

At the peril of using negatives, I want to give small businesses advice on how not to treat their customers.

Read the full article: How Not to Treat Your Customers

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