Marketing Fundamentals
Small businesses need good marketing, which is why Dave dedicated this “Getting Down to Business” to marketing fundamentals. In a lively discussion, he talks with David Taylor of SugarSled Creative in Alaska and Amanda Cullen of Zoo in a Jungle Marketing, specializing in small business marketing.
They explain the 4-P’s of marketing (Product, Price, Place and Promotion) and how to integrate new marketing strategies into this classic categorization.
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