How Not to Treat Your Customers
In this article from Business/News & Views®, I give small businesses marketing advice about how to treat their customers. Here’s an excerpt:
It’s said that the brain cannot process a negative. We can prove this with a simple example: Under no circumstance should you think of a pink polar bear. Do not think of a pink polar bear.
Of course, you just thought of a pink polar bear.
At the peril of using negatives, I want to give small businesses advice on how not to treat their customers.
Read the full article: How Not to Treat Your Customers
