Marketing Alaska
Ron Peck, president and COO of Alaska Travel Industry Association, joins Dave on “Getting Down to Business” to talk about marketing Alaska. Dave starts out the show with a small business and tourism update. Ron has worked in the travel industry for 32 years and brings much experience to the conversation. He reveals a surprising fact- that travel and tourism companies in Alaska are largely small businesses. 92% of ATIA’s membership are businesses with 50 or fewer employees.
Later in the show, Geoff Burch, international consultant, calls in. He is the author of Go It Alone, a great book for those with an entrepreneurial spirit. Geoff talks about the classic Zen and the Art of Motorcycle Maintenance and how it applies to those who have recently been laid off or are looking for a way to be self-employed.
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