A Matter of Survival
David starts off this “Getting Down to Business” by celebrating his first year on the radio and providing listeners with some great borrowing advice – how to start and maintain a close relationship with a bank.
Later in the show, David brings in two special guests. Russell Ball, founder of ACB Solutions, talks about transitioning his business from Alaska Computer Brokers, a computer retail store, to ACB Solutions, a technology services provider. He and David talk about the evolving marketplace that necessitated this change and share valuable stories and advice for small business owners facing similar situations.
Amanda Cullen, president of Zoo in a Jungle Marketing for small business, elaborates on the importance of keeping your business strategy current with what your customers want. She advocates conducting qualitative research with your customers and gives helpful tips on how to do that.
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