Four Common Errors on Social Media Strategy
I found this article by Omaro Ailoch to be very enlightening for small businesses looking to grow their social media presence- and avoid pitfalls common to most social media campaigns. It was featured in the most recent issue of Business/News & Views®.
Social media marketing has attracted a lot of public attention in the past two years, largely made up of success stories from major brands, niche companies and successful internet celebrities who have used it to their advantage. However, despite the success for some, there has been a great deal of major commercial failures in social media.
Read the full article: Four Common Errors on Social Media Strategy
