Archive for the ‘Marketing’ Category
Tuesday, March 9th, 2010 |
On Thursday, March 11th, Weatherholt & Associates will be sponsoring the AMA Alaska luncheon at the Dena’ina Convention Center. AMA Alaska will be featuring Brad Spees, Vice President of Sales & Marketing for GCI Commercial Services. Come for networking at 11:30, and the program begins at noon.
To view pricing and purchase tickets, visit the AMA Alaska Event page. Weatherholt & Associates are delighted to sponsor this great event, and we look forward to seeing you there.
Posted in Alaska, Marketing | No Comments »
Tuesday, March 9th, 2010 |
Dave interviews the owners of Fire Island Rustic Bakeshop, Jerry Lewanski and Janis Fleischman. The couple opened their bakeshop less than a year ago and share their interesting startup story. They started by completing thorough research, traveling around the United States and visiting successful bakeries. The only thing they didn’t plan for was their immediate success!
Amanda Cullen, small business marketing consultant, joins the group to give startup businesses advice on marketing their fledgling businesses. Marketing for small businesses doesn’t have to involve a large budget, and most of the time, the most effective marketing is quite economical.
Listen or download below:
The Gift of Bread
Posted in Entrepreneurs, Getting Down to Business, Innovation, Marketing, Public Relations, Small Business | No Comments »
Friday, February 26th, 2010 |
February’s issue of Business/News & Views® will provoke you to think differently about your small business.
David Weatherholt knows the way of the entrepreneur is challenging, and sometimes lonely. His “Paradox of Leadership” article has ten concepts that can keep you going, even when times seem tough.
David tells us in his economic summary that this is a, “Slow Motion Recovery.” Read the article for more details.
Amanda Cullen presents her “5 Small Business Marketing Rules” in a new series on small business marketing. In this initial article, she challenges you to take the test and see how your marketing efforts stack up.
Our final article is sponsored by the CEO Club and encourages small business leaders to find mentors. A mentor will hold your business accountable, and help you “Learn How to Fish.”
Read Now: Business/News & Views® - February 2010
Posted in Business/News&Views®, Economy, Entrepreneurs, Marketing, Small Business | No Comments »
Tuesday, February 16th, 2010 |
Non-profit organizations perform many necessary functions in our communities, but they face many unique business challenges, as well. Dave’s first guest is Candace Winkler, CEO of Thread, an Anchorage-based non-profit. They discuss some of the business aspects non-profits focus on more than other organizations, such as having a transparent accounting system, keeping administrative costs reasonable and keeping a strict budget. Candace also talks about her experience in rebranding Thread (formerly Child Care Connection), and the wide variety of non-profits that are in Alaska.
In the next segment, Dave brings in Jason Stralka to discuss taxes for non-profits and answer listener questions. Jason is a tax expert for Carter Tax, Inc. Dave discovers that he has a passion for taxes. Jason knows that taxes are more than just filling out the forms– he loves finding loopholes and saving his clients money. However, he realizes the importance of being accurate and paying all the taxes that are due to the IRS.
Listen or download below:
Non-Profits are Businesses
Posted in Alaska, Business Planning, Finance, Getting Down to Business, Marketing | No Comments »
Wednesday, February 10th, 2010 |
There are two aspects to growing your website’s traffic: getting more visitors and getting visitors to come back. “How to Get Repeat Visits to your Web Site,” an article from Business/News & Views®, addresses the latter issue.
Think about what makes you return to certain web sites on a regular basis. It’s probably the new and compelling content — on topics you truly care about — that greets you every time you drop in. That content might be in the form of fresh blog posts, new video footage of your favorite sports teams or insider news that pertains to your industry. These things can all be considered “sticky.”
Read the full article: How to Get Repeat Visits to your Web Site
Posted in Customers, Marketing, Social Networking, Technology | No Comments »
Thursday, February 4th, 2010 |
In this article from Business/News & Views®, I give small businesses marketing advice about how to treat their customers. Here’s an excerpt:
It’s said that the brain cannot process a negative. We can prove this with a simple example: Under no circumstance should you think of a pink polar bear. Do not think of a pink polar bear.
Of course, you just thought of a pink polar bear.
At the peril of using negatives, I want to give small businesses advice on how not to treat their customers.
Read the full article: How Not to Treat Your Customers
Posted in Marketing, Small Business | No Comments »
Thursday, January 21st, 2010 |
The January issue of Business/News & Views® contains great advice for your business in the new year.
David Weatherholt encourages you to “Diversify Your Business” — using the proven investment principle of diversification to look at your business in an innovative, risk-reducing way.
In David’s Economic Summary, he discusses the Federal Reserve’s approach to handling the recession, along with presenting his interpretation of important economic indicators.
Amanda Cullen weighs in with advice on “How Not to Treat Your Customers,” and our Internet Tips and Tricks provides tips on “How to Get Repeat Visits to Your Web Site.”
Read Now: Business/News & Views® - January 2010
Posted in Business/News&Views®, Economy, Finance, Innovation, Marketing, Technology | No Comments »
Friday, January 15th, 2010 |
Find the answer during a four hour in-depth seminar presenting real-life case studies of local Valley businesses. Courtney Brooke Smith Consulting will guide you through the decision-making process and help you answer the question: Is internet marketing right for your business?
Event Details:
Saturday, January 23, 2010
10 A.M. – 2 P.M.
Curtis D. Menard Memorial Sports Center
1001 S. Mack Drive
Wasilla, Alaska 99654
To pre-register, visit matsumarketing.com. Space is limited, and the price is right. The seminar is just $75.00, and the optional lunch is $15.00.
David Weatherholt aired information about this seminar on “Getting Down to Business.” Listen to the spot below:
Is Internet Marketing Right for your Business?
Posted in Alaska, Marketing, Social Networking | 1 Comment »
Monday, December 21st, 2009 |
The December issue of Business/News & Views® is chock full of useful news and great advice for small businesses. In the news, David sees growth in the economy’s future with his Economic News Update. Amanda Cullen writes an article about creating great customer experiences and how that grows your profits. David weighs in with the importance of tracking your business’s performance numbers. He provides an easy-to-use cash flow statement and walks readers through each step in this helpful article. Finally, Kevin Donnigan details the seven top social networking sites for businesses– and how you can use them for your business.
Read Now: Business/News & Views® - December 2009
Posted in Business Planning, Business/News&Views®, Customers, Economy, Marketing, Small Business, Technology | No Comments »
Monday, December 7th, 2009 |
In this week’s “Getting Down to Business,” Dave talks with IT expert Mark Mathis of Arctic Information Technology about Cloud Computing. Mark helps us understand what Cloud Computing is, how long it has been around and how small businesses can use it to reduce their IT costs. This useful technology is familiar to many businesses through companies such as Carbonite and Go To Meeting.
Dave also talks with Amanda Cullen about 2009’s Black Friday. They talk about the history of Black Friday, how performance was this year and the changing attitudes of consumers. Amanda, of Zoo in a Jungle Marketing, explains how these factors affect small business retailers.
Listen or download below:
Cloud Computing
Posted in Getting Down to Business, Marketing, Small Business | No Comments »
