Archive for the ‘Marketing’ Category
Monday, January 23rd, 2012 |
How to Build Recognition for Your Unknown Brand
Learn how to increase advertising frequency without increasing your advertising budget. Dave introduces you to Mike Michalowicz, the author of The Toilet Paper Entrepreneur, who believes the greatest business success come from underfunded, inexperienced entrepreneurs. Read the complete article on the Wall Street Journal site.
Steve Forbes on Economics
Listen as Steve Forbes, Chairman and Editor-in-Chief for Forbes Media is Getting Down to Business® with Dave Weatherholt. Forbes discusses his book How Capitalism Will Save Us, Austrian Economist Joseph Schumpeter, the “Brutality of Capitalism,” and more.
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Steve Forbes on Economics
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Tuesday, January 17th, 2012 |
Small Signs That Small Business Lending Is Up
Small-business lending hit a 4 year high in November 2011, according to Thomson Reuter/Pay Net Index. Listen as Dave describes a small but positive change for small businesses. Read the complete article on the Wall Street Journal site.
2012 Business and Marketing Planning
It’s not too late to start simple but effective planning for this New Year. Small-Business Marketing Expert Amanda Cullen and Small-Business Financial Expert Dave Weatherholt give practical tips on planning for 2012. Be bold and set a sales goal that will make you smile. Dave provides tools and advice on how to achieve that audacious goal. Amanda gives you practical cost effective marketing tips that will move your company toward achieving that sales goal.
Here are some useful handouts from the show:
Financial Budgeting Tools
Sample Marketing Plan
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It’s Not Too Late
Posted in Business Planning, Getting Down to Business® Podcast, Marketing, Sales, Small Business | No Comments »
Friday, January 6th, 2012 |
In December’s Getting Down to Business eNewsletter, I advised that it’s not too late to complete your marketing plan for 2012. Guess what? If you haven’t finished now, it’s still not too late! Here’s an excerpt:
In fact, January is a great time to plan for the rest of the year. The previous year’s results are final; holiday vacations are over, and employees are refreshed and ready to dive in. As you start focusing on the new year, consider these tips in developing your 2012 marketing plan.
Read the article: 2012 Marketing Planning – It’s Not Too Late
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Posted in Business Planning, Marketing, Uncategorized | No Comments »
Thursday, December 29th, 2011 |
December’s Getting Down to Business® eNewsletter wraps up the year with some great articles – including marketing planning for 2012 from Amanda Cullen and economic news from David Weatherholt. Christopher Pobieglo advises on the sensitive subject of employee theft, while Tim White continues his series on computer back-ups.
Read the newsletter: Getting Down to Business® eNewsletter
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Posted in Alaska, Economy, Finance, Getting Down to Business® eNewsletter, Marketing, Risk, Technology | No Comments »
Monday, December 26th, 2011 |
The 800-Pound Gorilla – Economic News Summary November 2011
November affirmed that the US economy is no longer in a recession, but it can be hard to tell. Listen as Dave explains why he improves the November grade to a “D.” To find out why and view key economic graphs read the complete article on Weatherholt & Associate’s website.
Twitter Talk
Live talk radio can be full of surprises. Listen as Dave and Amanda adjust in mid-stream from the planned topic “Hands That Photograph” to “Should You Be on Twitter.” The “Marketing Matters” segment took over the program, with a full discussion devoted to Twitter, including some great tips from Amanda Cullen of Zoo in a Jungle Marketing.
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Should you be on Twitter?
Posted in Economy, Getting Down to Business® Podcast, Government, Marketing, Social Networking | No Comments »
Wednesday, December 14th, 2011 |
Business owners often ask me, “Should I be on Twitter?” In this month’s Marketing Matters, I provide a basic litmus test for answering that question, along with content tips and basic Twitter definitions.
Read the article: Should I be on Twitter?
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Posted in Marketing, Social Networking | No Comments »
Wednesday, November 30th, 2011 |
November’s Getting Down to Business® eNewsletter brings the latest economic news, marketing tips and technology advice. Our panel of authors are David Weatherholt, with his “800-Pound Gorilla” and “Go With the Flow articles, Tim White with “Computer Back-Ups: The Avoidable Business Risk” and Amanda Cullen who answers “Should I be on Twitter?”
Read the newsletter: Getting Down to Business® eNewsletter
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Posted in Alaska, Economy, Getting Down to Business® eNewsletter, Marketing, Risk, Technology | No Comments »
Monday, November 21st, 2011 |
Join the Crowd in Funding – Or Maybe Not
The House is expected to vote on legislation that would allow privately held businesses to raise money from nonaccredited investors in exchange for equity stakes. Listen as Dave discusses the pros & cons of using Crowd Funding sites to sell common stock in small businesses. Read complete article on the Wall Street Journal.
How Has Technology Changed Real Estate?
Ken Jelinek, Associate Broker with Remax Properties, Inc. joins Dave today. Listen as Ken discusses the impact that social medial and technology have on the business of buying and sell real estate. Back in the 1980s, new listings were actually printed in books, and it took weeks to get a property listed.
Marketing Matters
This month, we’re talking marketing copy. Listen as Amanda Cullen, President of Zoo in a Jungle Marketing give us 5 easy tips for writing great marketing copy.
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Technology & the Realtor
Posted in Alaska, Marketing, Real Estate, Social Networking, Technology | No Comments »
Thursday, November 17th, 2011 |
Posted in Marketing, Social Networking | No Comments »
Friday, October 28th, 2011 |
Welcome to the first issue of the Getting Down to Business® eNewsletter.
We’re pleased to announce our new contributors whose articles you won’t want to miss this month. Christopher S. Pobieglo, CRIS and President of Business Insurance Associates, Inc., provides expert advice concerning business risk management. Tim White is Chief Technology Officer of ACB Solutions and brings us Tech Talk each month.
And, as always, David Weatherholt gives his take on recent economic news with his nine key indicators. Amanda Cullen is back with Marketing Matters.
Don’t miss these great business articles! Read the newsletter here: Getting Down to Business® eNewsletter.
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Posted in Alaska, Economy, Getting Down to Business® eNewsletter, Marketing, Risk, Technology | No Comments »
Monday, October 24th, 2011 |
Price of Reclassifying Workers
If your business uses independent contractors, the IRS has a new plan that may cost you. Their new program called “Voluntary Worker Classification Settlement Program” will be taking a closer look at how you classify contractors/employees. Is this an attempt to raise money and increase employment? Read the complete article: “Price of Reclassifying Workers.”
Search Engine Optimization
Search Engine Optimization (SEO) experts Amanda Cullen (Zoo in a Jungle Marketing) and Steve Volz (Alaska Search Marketing) have an open discussion on the topic. Listen to learn more about how to increase business and some of the basics of SEO as well as finding an SEO provider.
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SEO Roundtable
Posted in Business Planning, Finance, Government, Marketing, Social Networking, Technology | No Comments »
Friday, October 14th, 2011 |
Facebook ‘Likes’ Small Business
Do you want to market your business on Facebook but don’t know how? Facebook, Inc. the U.S. Chamber of Commerce and National Federation of Independent Business will be able to help. Listen as Dave summarizes the new Facebook partnership and how it will help your business. Read complete article here.
Graphic Design & Technology
Listen as Adrienne Wilkerson, a graphic designer with Beacon Publishing & Design, and Dave talk about the gigantic shift technology had on the graphic design business. Adrienne also shares her experience building a business– a topic dear to all business owners’ hearts.
Tech Talk
Listen as Tim White, Chief Technology Officer with ACB Solutions introduces his new program segment Tech Talk.” Tim discusses his goal for the segment and talks about the “What Changed?” effect.
Listen or download below:
A Matter of Design
Posted in Getting Down to Business® Podcast, Marketing, Small Business, Social Networking, Technology | No Comments »
Thursday, October 13th, 2011 |
Most often, the best marketing advice has little to do with tactics and more to do with strategy. In my article “Be Good, Businesses,” I delve in to the strategy of ethics– why they are important, and how they will make you profitable.
Read the article: Be Good, Businesses
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Posted in Marketing, Small Business | No Comments »
Monday, October 3rd, 2011 |
September was our final issue of Business/News & Views®-- but don’t worry! We have a great new eNewsletter venture for next month. Read all about it in Dave Weatherholt’s editorial, “Last Issue of Business/ News & Views.”
Then read Dave’s Economic News Summary (although you probably won’t enjoy his conclusions, it’s important for every business to understand the direction our economy is heading). Regain some of your optimism with Amanda Cullen’s marketing article, “Be Good, Businesses” and out IT article about stubborn PC problems you can fix.
Read the newsletter: Business/News & Views®- September 2011
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Posted in Economy, Entrepreneurs, Getting Down to Business® eNewsletter, Marketing, Technology | No Comments »
Monday, September 26th, 2011 |
Economic News
Listen as guest host Christopher Pobieglo gives a brief recap of key economic indicators. The National Federation of Independent Business (NFIB) will be holding three free webinars. Find out more at their website - nfib.com.
He also discusses traffic safety and potential business risks from a “Risk Management” standpoint.
Make Credit Card Transactions Easy
Today’s special guest Sushil Wanigantunga, president of American Credit Card Systems, provides great insights into the management of debit and credit card transactions. Listen to find out how to take credit and debit cards in your business.
Marketing Matters
Listen as marketing expert Amanda Cullen, president of Zoo in a Jungle Marketing, discusses marketing on Facebook. Amanda provides creative ideas to build a following.
Listen or download below:
Make Credit Card Transactions Easy
Posted in Economy, Finance, Getting Down to Business® Podcast, Marketing, Small Business, Social Networking | No Comments »
Thursday, September 22nd, 2011 |
All great marketing requires great copy. In my latest Business/News & Views® article, 5 Tips for Writing Great Marketing Copy, I equip readers to start writing great copy today. And if you’re skeptical, check out the article for a major corporation’s “marketing black eye” to see how better copywriting could have avoided the mistake.
Read the full article: 5 Tips for Writing Great Marketing Copy
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Google+
Posted in Marketing, Public Relations | No Comments »
Monday, September 12th, 2011 |
Making the Most of Groupon
Small companies are getting savvier about using Groupon. Listen as Dave discusses the good and not so good about using Groupon. Read the whole article on the Wall Street Journal website.
Anchorage Symphony
Listen as Sherri Burkhart Reddick, Executive Director of the Anchorage Symphony discusses her role in a dual management organization. Sherri talks about the Symphony’s new 2011-2012 season with some really great shows. You won’t want to miss this local update!
Economics and Alaska
Listen as Dan Robinson, Senior Economist with the McDowell Group, discusses the economies of the performing arts. His thoughts are not what you would expect. Listen to his insights and even the softer side of economics.
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The Business of Classical Music
Posted in Alaska, Economy, Getting Down to Business® Podcast, Marketing | No Comments »
Wednesday, August 31st, 2011 |
The August Business/News & Views ® is full of great advice for businesses. From the marketing front, Amanda Cullen gives 5 Tips for Writing Great Marketing Company, and our IT article on using dual monitors will really boost productivity.
Dave weighs in with his economic report– and since that’s not very encouraging these days, his Views article extolls Wealth Creation the American Way.
Read the newsletter: Business/News & Views ®
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Posted in Economy, Getting Down to Business® eNewsletter, Innovation, Marketing, Technology | No Comments »
Wednesday, August 24th, 2011 |
Facebook marketing is becoming increasingly important for certain kinds of businesses. Learn the building blocks of Facebook marketing and 4 tips in my article from Business News & Views: Facebook Marketing Tips.
You’ll leave the article with advice you can apply today to either start marketing on Facebook or make improvements to your current efforts.
Read the article: Facebook Marketing Tips
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Posted in Marketing, Social Networking | No Comments »
Tuesday, August 9th, 2011 |
It’s Not Rocket Science
Read Dave’s economic analysis of the US economy July 2011 – hint, “It’s Not Rocket Science.”
Pebble Project
Mike Heatwole, VP of Public Affairs for The Pebble Partnership, joins Dave and Amanda Cullen to discuss The Pebble Partnership. The Pebble deposit is one of most significant discoveries of copper, gold and molybdenum in the world. With demand for these commodities at an all time high, the economic impact in the billions of dollars, and the creation of thousands of high-paying jobs in a high unemployment area, why does this project have opposition? Mike tells the story from the Partnerships side. Supported by facts and ongoing analysis, Mike also reveals an emotional side to this project. Listen to this fascinating discussion.
We want to hear from you. Send questions or Comments to mikeheatwole@pebblepartnership.com or David@waconsult.com.
Marketing Matters
Listen as Amanda Cullen, President of Zoo in a Jungle Marketing, joins Dave and Mike to discuss marketing The Pebble Project. Amanda is our small business marketing expert, and she brings her own perspective to the challenges of marketing with headwinds.
Listen or download below:
Marketing with Headwinds – Marketing the Pebble Project
Posted in Alaska, Economy, Getting Down to Business® Podcast, Marketing, Public Relations | No Comments »
Thursday, July 28th, 2011 |
As summer marches on, July’s Business/News & Views® brings some really hot articles for small business owners and entrepreneurs. First up, get some Facebook marketing tips from Amanda Cullen. While you’re learning about technology, check out our article on working wirelessly.
David’s articles are quite entertaining, even though they are on sober topics: surviving an audit and the state of the US economy. He encourages you to “Protect Your Pockets” while chiding the US government that helping the economy “Isn’t Rocket Science.”
Read the newsletter: Business/News & Views®
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Posted in Economy, Finance, Getting Down to Business® eNewsletter, Government, Marketing, Recession, Social Networking, Technology | No Comments »
Thursday, July 28th, 2011 |
In this article from Microsoft, learn “4 Ways to Simplify Your Powerpoint Presentation.” The article starts:
“Microsoft PowerPoint is a terrific medium because it allows you to reinforce your message with visual prompts. But too often, the power of PowerPoint is lost because the speaker doesn’t use it to help viewers focus on the message.”
Read the article: “4 Ways to Simplify Your Powerpoint Presentation”
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Posted in Marketing, Sales, Technology | No Comments »
Monday, July 25th, 2011 |
Contractors Survey: New EPA Rule to Increase Costs
Home-renovation businesses expect a federal ruling proposed last month to increase operating costs and dampen sales, according to a recently released survey. This survey is a great example of government regulation impacting small business. Read the full article at the Wall Street Journal blog.
>Entrepreneur takes a leap of faith
What is an entrepreneur? If you said a person who assembles the factors of production, raises capital, organizes management, makes policy decisions, and reaps the gains of success or the losses of failure, you would be correct. The short answer is anyone who risks everything to start a business. Steve Volz, of Alaska Search Marketing, left a good job with a steady paycheck and benefits to pursue the dream of owning his own business. Listen as Steve tells the story of how he took a “leap of faith.”
Marketing Matters
Does your business use email marketing as part of its marketing plan? Amanda Cullen of Zoo in a Jungle Marketing provides good reasons why you should and “how to do it right.”
Listen or download below:
Leap of Faith
Posted in Business Planning, Entrepreneurs, Getting Down to Business® Podcast, Government, Marketing, Technology | No Comments »
Thursday, July 21st, 2011 |
As 92% of Internet users send and receive email, email marketing should be a tactic alive and well in your marketing plan. In my article, I describe how to do email marketing right. Using a great example of email marketing, I outline four guidelines every business should follow in their efforts.
Read the article: “Email Marketing- How to do it right”
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Posted in Marketing, Social Networking | No Comments »
Thursday, June 30th, 2011 |
June’s Business/News & Views® continues David’s journey through the audit process, with helpful advice for all who file a Schedule C. Dave also points out that the economy still feels bad, although we’re technically not in a double-dip recession. Learn great email marketing tips from Amanda Cullen, and pick up some advice on how to use PowerPoint.
Read the newsletter: Business/News & Views®
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Posted in Business Planning, Economy, Getting Down to Business® eNewsletter, Government, Marketing, Recession, Technology | No Comments »
