How to Build Recognition for Your Unknown Brand

Learn how to increase advertising frequency without increasing your advertising budget.  Dave introduces you to Mike Michalowicz, the author of The Toilet Paper Entrepreneur, who believes the greatest business success come from underfunded, inexperienced entrepreneurs.  Read the complete article on the Wall Street Journal site.

Steve Forbes on Economics

Listen as Steve Forbes, Chairman and Editor-in-Chief for Forbes Media is Getting Down to Business® with Dave Weatherholt.  Forbes discusses his book How Capitalism Will Save Us, Austrian Economist Joseph Schumpeter, the “Brutality of Capitalism,” and more.

Listen or download below:

Steve Forbes on Economics

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Small-business lending hit a 4 year high in November 2011, according to Thomson Reuter/Pay Net Index.  Listen as Dave describes a small but positive change for small businesses.  Read the complete article on the Wall Street Journal site.

2012 Business and Marketing Planning

It’s not too late to start simple but effective planning for this New Year.  Small-Business Marketing Expert Amanda Cullen and Small-Business Financial Expert Dave Weatherholt give practical tips on planning for 2012.  Be bold and set a sales goal that will make you smile.  Dave provides tools and advice on how to achieve that audacious goal.  Amanda gives you practical cost effective marketing tips that will move your company toward achieving that sales goal.

Here are some useful handouts from the show:

Financial Budgeting Tools

Sample Marketing Plan

Listen or download below:

It’s Not Too Late

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In December’s Getting Down to Business eNewsletter, I advised that it’s not too late to complete your marketing plan for 2012. Guess what? If you haven’t finished now, it’s still not too late! Here’s an excerpt:

In fact, January is a great time to plan for the rest of the year. The previous year’s results are final; holiday vacations are over, and employees are refreshed and ready to dive in. As you start focusing on the new year, consider these tips in developing your 2012 marketing plan.

Read the article: 2012 Marketing Planning – It’s Not Too Late

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December’s Getting Down to Business® eNewsletter wraps up the year with some great articles – including marketing planning for 2012 from Amanda Cullen and economic news from David Weatherholt. Christopher Pobieglo advises on the sensitive subject of employee theft, while Tim White continues his series on computer back-ups.

Read the newsletter: Getting Down to Business® eNewsletter

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November affirmed that the US economy is no longer in a recession, but it can be hard to tell.  Listen as Dave explains why he improves the November grade to a “D.” To find out why and view key economic graphs read the complete article on Weatherholt & Associate’s website.

Twitter Talk

Live talk radio can be full of surprises.  Listen as Dave and Amanda adjust in mid-stream from the planned topic “Hands That Photograph” to “Should You Be on Twitter.”  The “Marketing Matters” segment took over the program, with a full discussion devoted to Twitter, including some great tips from Amanda Cullen of Zoo in a Jungle Marketing.

Listen or download below:

Should you be on Twitter?

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Business owners often ask me, “Should I be on Twitter?” In this month’s Marketing Matters, I provide a basic litmus test for answering that question, along with content tips and basic Twitter definitions.

Read the article: Should I be on Twitter?

Subscribe to the Newsletter

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November’s Getting Down to Business® eNewsletter brings the latest economic news, marketing tips and technology advice. Our panel of authors are David Weatherholt, with his “800-Pound Gorilla” and “Go With the Flow articles, Tim White with “Computer Back-Ups: The Avoidable Business Risk” and Amanda Cullen who answers “Should I be on Twitter?”

Read the newsletter: Getting Down to Business® eNewsletter

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2. December 2011 – Getting Down to Business® eNewsletter
3. Computer Back-Ups: The Avoidable Business Risk, Part 2

The House is expected to vote on legislation that would allow privately held businesses to raise money from nonaccredited investors in exchange for equity stakes.  Listen as Dave discusses the pros & cons of using Crowd Funding sites to sell common stock in small businesses.  Read complete article on the Wall Street Journal.

How Has Technology Changed Real Estate?

Ken Jelinek, Associate Broker with Remax Properties, Inc. joins Dave today.  Listen as Ken discusses the impact that social medial and technology have on the business of buying and sell real estate.  Back in the 1980s, new listings were actually printed in books, and it took weeks to get a property listed.

Marketing Matters

This month, we’re talking marketing copy. Listen as Amanda Cullen, President of Zoo in a Jungle Marketing give us 5 easy tips for writing great marketing copy.

Listen or download below:

Technology & the Realtor

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“Marketing is easy when you’re awesome.” Sounds pretty obvious, doesn’t it? But what is your business doing everyday to be awesome? Read my article to learn how much easier your marketing will be if you try.

Read the article: “Marketing is easy when you’re awesome”

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1. Facebook Marketing Tips
2. Word of Mouth Marketing
3. Email Marketing: How to do it right

Welcome to the first issue of the Getting Down to Business® eNewsletter.

We’re pleased to announce our new contributors whose articles you won’t want to miss this month. Christopher S. Pobieglo, CRIS and President of Business Insurance Associates, Inc., provides expert advice concerning business risk management. Tim White is Chief Technology Officer of ACB Solutions and brings us Tech Talk each month.

And, as always, David Weatherholt gives his take on recent economic news with his nine key indicators. Amanda Cullen is back with Marketing Matters.

Don’t miss these great business articles! Read the newsletter here: Getting Down to Business® eNewsletter.

Subscribe to the Newsletter

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2. December 2011 – Getting Down to Business® eNewsletter
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If your business uses independent contractors, the IRS has a new plan that may cost you.  Their new program called “Voluntary Worker Classification Settlement Program” will be taking a closer look at how you classify contractors/employees.  Is this an attempt to raise money and increase employment? Read the complete article: “Price of Reclassifying Workers.”

Search Engine Optimization

Search Engine Optimization (SEO) experts Amanda Cullen (Zoo in a Jungle Marketing) and Steve Volz (Alaska Search Marketing) have an open discussion on the topic.  Listen to learn more about how to increase business and some of the basics of SEO as well as finding an SEO provider.

Listen or download below:

SEO Roundtable

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1. Leap of Faith
2. Should you be on Twitter?
3. Marketing Fundamentals

Do you want to market your business on Facebook but don’t know how?  Facebook, Inc. the U.S. Chamber of Commerce and National Federation of Independent Business will be able to help.  Listen as Dave summarizes the new Facebook partnership and how it will help your business.  Read complete article here.

Graphic Design & Technology

Listen as Adrienne Wilkerson, a graphic designer with Beacon Publishing & Design, and Dave talk about the gigantic shift technology had on the graphic design business.  Adrienne also shares her experience building a business– a topic dear to all business owners’ hearts.

Tech Talk

Listen as Tim White, Chief Technology Officer with ACB Solutions introduces his new program segment Tech Talk.”  Tim discusses his goal for the segment and talks about the “What Changed?” effect.

Listen or download below:

A Matter of Design

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3. Go With the Flow

Most often, the best marketing advice has little to do with tactics and more to do with strategy. In my article “Be Good, Businesses,” I delve in to the strategy of ethics– why they are important, and how they will make you profitable.

Read the article: Be Good, Businesses

Subscribe to the Newsletter

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1. Word of Mouth Marketing
2. Facebook Marketing Tips
3. Marketing for Appearances

September was our final issue of Business/News & Views®-- but don’t worry! We have a great new eNewsletter venture for next month. Read all about it in Dave Weatherholt’s editorial, “Last Issue of Business/ News & Views.”

Then read Dave’s Economic News Summary (although you probably won’t enjoy his conclusions, it’s important for every business to understand the direction our economy is heading). Regain some of your optimism with Amanda Cullen’s marketing article, “Be Good, Businesses” and out IT article about stubborn PC problems you can fix.

Read the newsletter: Business/News & Views®- September 2011

Subscribe to the Newsletter

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1. Business/News & Views – September 2010
2. Business/News & Views – September 2009
3. Business/News & Views – February 2011

Listen as guest host Christopher Pobieglo gives a brief recap of key economic indicators.  The National Federation of Independent Business (NFIB) will be holding three free webinars.  Find out more at their website - nfib.com.

He also discusses traffic safety and potential business risks from a “Risk Management” standpoint.

Make Credit Card Transactions Easy

Today’s special guest Sushil Wanigantunga, president of American Credit Card Systems, provides great insights into the management of debit and credit card transactions.  Listen to find out how to take credit and debit cards in your business.

Marketing Matters

Listen as marketing expert Amanda Cullen, president of Zoo in a Jungle Marketing, discusses marketing on Facebook.  Amanda provides creative ideas to build a following.

Listen or download below:

Make Credit Card Transactions Easy

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All great marketing requires great copy. In my latest Business/News & Views® article, 5 Tips for Writing Great Marketing Copy, I equip readers to start writing great copy today. And if you’re skeptical, check out the article for a major corporation’s “marketing black eye” to see how better copywriting could have avoided the mistake.

Read the full article: 5 Tips for Writing Great Marketing Copy

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Google+

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1. Facebook Marketing Tips
2. 2012 Marketing Planning – It’s Not Too Late
3. Marketing is easy when you’re awesome

Small companies are getting savvier about using Groupon.  Listen as Dave discusses the good and not so good about using Groupon.  Read the whole article on the Wall Street Journal website.

Anchorage Symphony

Listen as Sherri Burkhart Reddick, Executive Director of the Anchorage Symphony discusses her role in a dual management organization.  Sherri talks about the Symphony’s new 2011-2012 season with some really great shows. You won’t want to miss this local update!

Economics and Alaska

Listen as Dan Robinson, Senior Economist with the McDowell Group, discusses the economies of the performing arts.  His thoughts are not what you would expect.  Listen to his insights and even the softer side of economics.

Listen or download below:

The Business of Classical Music

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The August Business/News & Views ® is full of great advice for businesses. From the marketing front, Amanda Cullen gives 5 Tips for Writing Great Marketing Company, and our IT article on using dual monitors will really boost productivity.

Dave weighs in with his economic report– and since that’s not very encouraging these days, his Views article extolls Wealth Creation the American Way.

Read the newsletter: Business/News & Views ®

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2. Business/ News & Views – September 2011
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Facebook marketing is becoming increasingly important for certain kinds of businesses. Learn the building blocks of Facebook marketing and 4 tips in my article from Business News & Views: Facebook Marketing Tips.

You’ll leave the article with advice you can apply today to either start marketing on Facebook or make improvements to your current efforts.

Read the article: Facebook Marketing Tips

Subscribe to the Newsletter

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1. 5 Tips for Writing Great Marketing Copy
2. Email Marketing: How to do it right
3. Marketing is easy when you’re awesome

Read Dave’s economic analysis of the US economy July 2011 – hint, “It’s Not Rocket Science.”

Pebble Project

Mike Heatwole, VP of Public Affairs for The Pebble Partnership, joins Dave and Amanda Cullen to discuss The Pebble Partnership.  The Pebble deposit is one of most significant discoveries of copper, gold and molybdenum in the world.  With demand for these commodities at an all time high, the economic impact in the billions of dollars, and the creation of thousands of high-paying jobs in a high unemployment area, why does this project have opposition?  Mike tells the story from the Partnerships side.  Supported by facts and ongoing analysis, Mike also reveals an emotional side to this project. Listen to this fascinating discussion.

We want to hear from you. Send questions or Comments to mikeheatwole@pebblepartnership.com or David@waconsult.com.

Marketing Matters

Listen as Amanda Cullen, President of Zoo in a Jungle Marketing, joins Dave and Mike to discuss marketing The Pebble Project.  Amanda is our small business marketing expert, and she brings her own perspective to the challenges of marketing with headwinds.

Listen or download below:

Marketing with Headwinds – Marketing the Pebble Project

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As summer marches on, July’s Business/News & Views® brings some really hot articles for small business owners and entrepreneurs. First up, get some Facebook marketing tips from Amanda Cullen. While you’re learning about technology, check out our article on working wirelessly.

David’s articles are quite entertaining, even though they are on sober topics: surviving an audit and the state of the US economy. He encourages you to “Protect Your Pockets” while chiding the US government that helping the economy “Isn’t Rocket Science.”

Read the newsletter: Business/News & Views®

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Related posts:

1. Business/News & Views – May 2011
2. Business/ News & Views – June 2011
3. Business/News & Views – March 2011

In this article from Microsoft, learn “4 Ways to Simplify Your Powerpoint Presentation.” The article starts:

“Microsoft PowerPoint is a terrific medium because it allows you to reinforce your message with visual prompts. But too often, the power of PowerPoint is lost because the speaker doesn’t use it to help viewers focus on the message.”

Read the article: “4 Ways to Simplify Your Powerpoint Presentation”

Subscribe to the Newsletter

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Home-renovation businesses expect a federal ruling proposed last month to increase operating costs and dampen sales, according to a recently released survey.  This survey is a great example of government regulation impacting small business.  Read the full article at the Wall Street Journal blog.

>Entrepreneur takes a leap of faith

What is an entrepreneur?  If you said a person who assembles the factors of production, raises capital, organizes management, makes policy decisions, and reaps the gains of success or the losses of failure, you would be correct.  The short answer is anyone who risks everything to start a business.  Steve Volz, of Alaska Search Marketing, left a good job with a steady paycheck and benefits to pursue the dream of owning his own business.  Listen as Steve tells the story of how he took a “leap of faith.”

Marketing Matters

Does your business use email marketing as part of its marketing plan?  Amanda Cullen of Zoo in a Jungle Marketing provides good reasons why you should and “how to do it right.”

Listen or download below:

Leap of Faith

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As 92% of Internet users send and receive email, email marketing should be a tactic alive and well in your marketing plan. In my article, I describe how to do email marketing right. Using a great example of email marketing, I outline four guidelines every business should follow in their efforts.

Read the article: “Email Marketing- How to do it right”

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1. Facebook Marketing Tips
2. Marketing is easy when you’re awesome
3. Marketing Matters: Should I be on Twitter?

June’s Business/News & Views® continues David’s journey through the audit process, with helpful advice for all who file a Schedule C. Dave also points out that the economy still feels bad, although we’re technically not in a double-dip recession. Learn great email marketing tips from Amanda Cullen, and pick up some advice on how to use PowerPoint.

Read the newsletter: Business/News & Views®

Subscribe to the Newsletter

Related posts:

1. Business/News & Views – May 2011
2. Business/News & Views – July 2011
3. Business/News & Views – August 2011

The US economy is still the largest single-nation economy in the world at $14.2 trillion, as measured by gross domestic product.  It is still bigger then the next three largest economies combined.  Consider what would happen if we put-the-pedal-to-the-metal economically.  Instead of just limping along, we could set the world on fire, and in the words of John F Kennedy, “A rising tide lifts all boats.”  Listen and find out what grade Dave gives the US economy.  Read the full article: Still a Powerhouse.

Effective Co-Branding and the American Heart Association

The American Heart Association began branding itself officially in 1948 with a network radio contest called the “The Walking Man.”  Today, the American Heat Association is recognized by 96% of consumers and has a 98% favorable reaction.  Listen as Lisa Sauder talks about way to leverage your product with their brand.  To contact Lisa, email her at lisa.sauder@heaqrt.org

Marketing Matters

Listen to “Marketing Matters” with marketing expert Amanda Cullen of Zoo in a Jungle Marketing.  Amanda gives us three tips on how to make a good first impression with your marketing.

Listen or download below:

Effective Co-Branding

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What first impression does your business create for potential customers? Your business’s exterior is crucial in shaping customer opinion. From my Business/News & Views article, Marketing for Appearances:

“Have you ever driven past a small business and thought it looked dingy, dilapidated or outdated? Have you ever been on a website that felt cumbersome to use, with the information you sought hard to find? Perhaps you think the business owners must not care anymore, or they don’t have the budget to fix things up. Even worse for the business, you might not think anything, but simply keep driving or surfing the web.”

Read the full article: Marketing for Appearances

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2. 5 Small Business Marketing Rules
3. Marketing isn’t war on your customers.

May’s Business/News & Views® brings some encouragement amidst continuing dour economic news – that the US is still a powerhouse. David Weatherholt keeps it upbeat as he details his recent experience with auditors, while marketing expert Amanda Cullen advises businesses with tips for creating that great first impression. In our tech section, learn 9 ideas for managing files and folders on your computer.

Read the newsletter: Business/News & Views®

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Price of a new suit and gold historically has been the same.  Dave talks about his article on the economy and the impact of rising commodity prices.  Listen to find out Dave’s current grade on the economy.

90 Days and Counting

The 27^th Legislative Session was scheduled to run for 90 days starting January 18^th and officially ended on April 17^th.  Starting on April 18^th, the Alaska State Legislature went into special session and while Representative Tuck was originally scheduled to give a session wrap-up he gave an update.  Listen to Representative Chris Tuck from HD 29 talk about the session and predict the end of the special session.

Marketing Matters

Amanda Cullen, our small business marketing expert, talks about her passion “Word of Mouth Marketing.”  Listen to Amanda’s great tips.

Listen or download below:

Legislative Update

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What 1099 Reporting Rule Repeal Means to Small Business

The comprehensive health care reform bill (ObamaCare) expanded 1099 reporting to include all B2B transactions that exceed $600 per year.  Dave talks about the bullet small business owners dodged with the repeal of this provision.

The Cyber Market

Courtney Brooke Smith, Principal of Courtney Brooke Smith, MBA Consulting talks about your business’s Cyber Market.  Conversations taking place on social media networks can either build or erode your business.  Courtney discusses reasons why you need to understand your “Cyber Market.”

Listen or download below:

Social Media Unwrapped

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“Word of Mouth Marketing is the most powerful strategy for getting new customers,” I write in my most recent Business/News & Views article. Word of mouth, also known as referrals, is often neglected by marketers. But the most effective endorsement of your product will come from a prospective customer’s friends and family. Learn how your business can develop word of mouth marketing strategies.

Read the full article: Word of Mouth Marketing

Subscribe to the Newsletter

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2. Marketing for Appearances
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In my article for Business/News & Views, I explained the various kinds of PPC advertising, such as Google, Bing and Facebook.

Pay-per-click (PPC) advertising online can be a very cost-effective addition to marketing plans – most of us know that. But the world of PPC advertising is expanding into new opportunities. Lately, many business owners have asked me about different kinds of PPC advertising, with questions like, “What about Facebook?” or “Is Bing worth it?” It seems time for me to publicly address some of these questions for my readers.

Read the full article: Pay-Per-Click Advertising Explained

Subscribe to the Newsletter

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3. It Takes More Than Good Food

Marketing expert Amanda Cullen, president of Zoo in a Jungle Marketing, joins the show to explain Facebook advertising. She answers the questions, “Should you advertise on Facebook?” and “How do you do it?” If you’ve been thinking about advertising on Facebook, you don’t want to miss this segment!

Listen or download below:

It Takes More Than Good Food

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March’s Business/News & Views® has very informative business tips and advice to help you with finances, marketing and technology. First, get the scoop on Pay-Per-Click Advertising as Amanda Cullen explains Google, Bing and Facebook.

Get your business in shape with David Weatherholt’s “7 Steps to a Business Health Checkup.” Learn the state of the economy with David’s economic news summary and learn how to increase browsing speed with our technology article.

Read the newsletter: Business/News & Views®

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2. Business/News & Views – July 2011
3. Business/News & Views – April 2011

The sample marketing plan follows an outline that any business can use for their marketing plan, whether it’s for startup marketing or ongoing marketing. There are three basic steps:

1. Business Goals
2. Customers
3. Marketing Activities

Read the full article: Marketing Plans for Small Business

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2. Getting Customers to Call
3. 5 Reasons Marketing is Everything

Amanda Cullen, president of Zoo in Jungle Marketing, joins the show to give advice on how to provide great customer service even when you have to tell a customer, “No.” She makes this tough marketing challenge understandable.

Listen or download below:

The Business Side of the Performing Arts

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Small business marketing expert Amanda Cullen weighs in with how to get customers to call your business. Listen for her easy-to-implement tips and strategies.

Listen or download below:

Fire Island Wind

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Here are two of my tips from the article:

• Offer a gift card or other “free gift” to the first hundred callers.
• Ask a compelling question to which they can only learn the answer if they call.

For all the tips on getting customers to call your business, read the full article here: Getting Customers to Call

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2. How Not to Treat Your Customers
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The optimism can’t last though, with David Weatherholt’s economic news summary telling us about, “The Uncertain, Jobless Recovery.” At least January’s economy receives a grade of C.

Read the newsletter: January’s Business/News & Views®

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Amanda Cullen, president of Zoo in a Jungle Marketing, takes up the conversation with marketing advice for farms and agriculture businesses. She advises farms to keep their marketing “creative and fun,” with tips on how to start.

Listen or download below:

Young Entrepreneurs

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I just returned from a business trip to Israel, where I also had a little time to tour with an amazing guide. He took my companions and me from Jerusalem to the northern part of the Sea of Galilee, relating the biblical and recent history of each place we passed. He took us to places tourists couldn’t ordinarily go. He was charming, funny and extremely well-informed. For logistical reasons, I didn’t find out the price of the tour until the end of the day. I was expecting to pay perhaps $200-500. And I was glad to pay it. I got an incredible education.

His price? $300 a day. Not per person. Per day. My share worked out to $60.

You see, my guide priced his tour based on his costs. He loves to visit Israel, so he charges enough on tours to cover the cost of his airfare. But his pricing should be based on the value to his customers. I felt so bad paying only $60 that I gave him a substantial tip. But if you are a small business selling products or services, it’s very rare that your customers will think to tip you. They assume the price you’ve set is fair.

Read more… The Value of Pricing

Related posts:

1. Business/News & Views – June 2009
2. Value of a Customer
3. Business/News & Views – December 2010

Read full article: Cut Marketing Costs, Not Effectiveness

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1. Built In Alaska
2. Marketing for Appearances
3. Marketing Plans for Small Business

David brings us bad economic news, his segment being titled, “Few Businesses Sprout, With Even Fewer Jobs.” Learn what this dearth of innovation might mean for your business and customers.

Amanda Cullen of Zoo in a Jungle Marketing brightens the mood by looking towards 2011 and how to cut your marketing budget without reducing its effectiveness. Her four steps will have your marketing budget in tip-top shape for the upcoming year.

Listen or download below:

Built In Alaska

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2. AMA Alaska Luncheon Sponsored by Weatherholt & Associates
3. Marketing Alaska

As 2010 draws to a close, it’s time to tighten up strategies for 2011. David Weatherholt challenges business to “Be the Best” and Amanda Cullen addresses budgeting with “Cut Marketing Costs, Not Effectiveness.”

David take the mystery out of “Quantitative Easing” with his economic news summary, explaining the economic results we can expect to see from the Fed’s actions.

Finally, learn “Four Social Media Errors” and how to avoid. them. All this in the November Business/News & Views®!

Read Now:  Business/News & Views® – November 2010

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2. Business/News & Views – November 2009
3. Quantitative Easing

Many online businesses are overlooking their local market in an effort to go global.  This is a mistake according to Rieva Lesonsky, CEO of GrowBiz Media.  She said it should be the first place a business starts.  Why?  It builds credibility in your community, and people still want to buy from people they know and trust.  So how do you let the community know you are open for business?  Learn how to start where they are first- online.

Read the full article: Where to Advertise Your Ecommerce Business Locally on the Internet

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3. Four Common Errors on Social Media Strategy

If marketing is an expression of your company’s reputation (or brand), then every experience your customers have with your company is a marketing interaction. Your customers don’t stop evaluating your company and forming opinions just because they aren’t interacting with your traditional marketing. Here are five reasons why everything you do is marketing.

Read the full article: 5 Reasons Marketing is Everything

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1. Marketing isn’t war on your customers.
2. Marketing for Appearances
3. Marketing Plans for Small Business

Amanda Cullen, president of Zoo in a Jungle Marketing, calls in later in the show to assert Marketing is Everything. Or, more accurately stated, everything you do is marketing. Learn how each interaction a customer has with your company builds – or destroys- your brand.

Listen or download below:

Hire the Best

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1. 5 Reasons Marketing is Everything
2. Marketing with Headwinds – Marketing the Pebble Project
3. The Business Side of the Performing Arts

David Weatherholt, along with out other authors, have just released the October 2010 issue of Business/News & Views®. David’s up-to-the-minute economic report floats the specter of a returning recession, which as scary as anything you will encounter this Halloween.

Amanda Cullen’s article gives the five reasons that Marketing is Everything…and she claims not to be exaggerating. David’s Views article helps you compute the value of new customers with a helpful spreadsheet. Do you know if you are taking all of your costs into account when finding new customers? Find out by reading the article.

And for our ecommerce readers, learn some free ways to advertise your business locally on the web.

Read Now:  Business/News & Views® – October 2010

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2. Business/News & Views – March 2010
3. Business/News & Views October 2008

“With news out that the recession is over, many small business owners are left scratching their heads. What was expected to be a joyous event sneaked up on us in June 2009, and many Americans don’t feel like they-or their businesses- are recovering. Need some tips for turning this economy to your advantage? I’m glad you asked…”

Read the full article: Marketing Upsides in a Down Economy

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1. The Economy Still Feels Bad
2. Business/News & Views – July 2009
3. Milk Toast Economy – January Economic News

Amanda Cullen of Zoo in a Jungle Marketing for small business weighs in with marketing tips for this recovery that doesn’t quite feel like one. When marketing money is still tight, how do you grow your business? Listen for her answers.

Listen or download below:

Keeping Good Employees

Related posts:

1. Non-Profits are Businesses
2. Economic News: The Uncertain, Jobless Recovery
3. Business/News & Views – January 2010