Weatherholt and Associates - Small Business Authority » Public Relations

5 Tips for Writing Great Marketing Copy

Amanda Cullen — Thu, 22 Sep 2011 18:42:27 +0000

All great marketing requires great copy. In my latest Business/News & Views® article, 5 Tips for Writing Great Marketing Copy, I equip readers to start writing great copy today. And if you’re skeptical, check out the article for a major corporation’s “marketing black eye” to see how better copywriting could have avoided the mistake.

Read the full article: 5 Tips for Writing Great Marketing Copy

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The Business of Opera

David Weatherholt — Tue, 06 Sep 2011 15:00:11 +0000

Small Business Optimism Index

For the fifth consecutive month, the NFIB’s monthly Small Business Optimism Index fell. Dropping 0.9 points in July—a larger decline than in each of the previous three months. Listen as Dave discusses the components of the “Index.” Read the whole article at NFIB’s site.

The Business of Opera

Torrie Allen is an accomplished opera singer who loves talking about his passion. He clues us in to the upcoming 50^th Anniversary of the Anchorage Opera, starting this November. You’ll want to listen to Torrie’s fascinating story.

Business Risk Management

Chris Pobieglo, president of Business Insurance Associates, Inc, discusses the nuances of “Commercial Property Coverage.” Listen as Chris brings his topic to life– trust us!. He makes it very interesting and helpful.

Listen or download below:

The Business of Opera

Marketing with Headwinds – Marketing the Pebble Project

Amanda Cullen — Tue, 09 Aug 2011 13:54:47 +0000

It’s Not Rocket Science

Read Dave’s economic analysis of the US economy July 2011 – hint, “It’s Not Rocket Science.”

Pebble Project

Mike Heatwole, VP of Public Affairs for The Pebble Partnership, joins Dave and Amanda Cullen to discuss The Pebble Partnership. The Pebble deposit is one of most significant discoveries of copper, gold and molybdenum in the world. With demand for these commodities at an all time high, the economic impact in the billions of dollars, and the creation of thousands of high-paying jobs in a high unemployment area, why does this project have opposition? Mike tells the story from the Partnerships side. Supported by facts and ongoing analysis, Mike also reveals an emotional side to this project. Listen to this fascinating discussion.

We want to hear from you. Send questions or Comments to mikeheatwole@pebblepartnership.com or David@waconsult.com.

Marketing Matters

Listen as Amanda Cullen, President of Zoo in a Jungle Marketing, joins Dave and Mike to discuss marketing The Pebble Project. Amanda is our small business marketing expert, and she brings her own perspective to the challenges of marketing with headwinds.

Listen or download below:

Marketing with Headwinds – Marketing the Pebble Project

Emerald Green at Alaska Stock Image

David Weatherholt — Wed, 23 Mar 2011 16:00:04 +0000

We announced in February’s Business/News & Views® that Alaska Stock Image is celebrating their 20th year in business in 2011. In their Emerald Green year, Alaska Stock Image shared some of the secrets to their success and longevity. It’s a fascinating story of adapting with changes to technology and sustaining a business model when competition is high.

Alaska Stock has navigated all these changes while remaining faithful to their original vision. According to Schultz: “Alaska Stock will be the premier source for the best, most unique, and largest selection of Alaskan-theme images. We will maintain an easily accessible and efficient library of high quality images, and we will promote these images to the worldwide market of commercial photo buyers. We will continue to modify our product and services meeting or exceeding our clients’ expectations as our clients’ needs change.”

Read the full article: Emerald Green at Alaska Stock Image

The Gift of Bread

Amanda Cullen — Tue, 09 Mar 2010 15:21:45 +0000

Dave interviews the owners of Fire Island Rustic Bakeshop, Jerry Lewanski and Janis Fleischman. The couple opened their bakeshop less than a year ago and share their interesting startup story. They started by completing thorough research, traveling around the United States and visiting successful bakeries. The only thing they didn’t plan for was their immediate success!

Amanda Cullen, small business marketing consultant, joins the group to give startup businesses advice on marketing their fledgling businesses. Marketing for small businesses doesn’t have to involve a large budget, and most of the time, the most effective marketing is quite economical.

Listen or download below:

The Gift of Bread

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The Gift of Bread

Have You Considered Public Relations?

Amanda Cullen — Tue, 19 Jan 2010 17:17:49 +0000

Sponsored by DenaliTEK, an Anchorage-based information technology services firm.

Kathy Day of KD/PR | A Virtual Agency joins Dave Weatherholt to talk about public relations, and how good PR can benefit your business. Kathy explains how we can go beyond thinking of PR as “free advertising,” and truly maximize its potential. Dave tells us of his own success with PR– and just how much exposure it can generate.

Dave gives us an economic update, talking about interest rates, historical data and what this information means for us today. He addresses a question important to all of us, “Are consumers ready to buy?”