Weatherholt and Associates - Small Business Authority » Public Relations

The Gift of Bread

Amanda Cullen — Tue, 09 Mar 2010 15:21:45 +0000

Dave interviews the owners of Fire Island Rustic Bakeshop, Jerry Lewanski and Janis Fleischman. The couple opened their bakeshop less than a year ago and share their interesting startup story. They started by completing thorough research, traveling around the United States and visiting successful bakeries. The only thing they didn’t plan for was their immediate success!

Amanda Cullen, small business marketing consultant, joins the group to give startup businesses advice on marketing their fledgling businesses. Marketing for small businesses doesn’t have to involve a large budget, and most of the time, the most effective marketing is quite economical.

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The Gift of Bread

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The Gift of Bread

Have You Considered Public Relations?

Amanda Cullen — Tue, 19 Jan 2010 17:17:49 +0000

Sponsored by DenaliTEK, an Anchorage-based information technology services firm.

Kathy Day of KD/PR | A Virtual Agency joins Dave Weatherholt to talk about public relations, and how good PR can benefit your business. Kathy explains how we can go beyond thinking of PR as “free advertising,” and truly maximize its potential. Dave tells us of his own success with PR– and just how much exposure it can generate.

Dave gives us an economic update, talking about interest rates, historical data and what this information means for us today. He addresses a question important to all of us, “Are consumers ready to buy?”