Weatherholt and Associates - Small Business Authority » Social Networking

January 2012 – Getting Down to Business eNewsletter

Amanda Cullen — Mon, 30 Jan 2012 22:04:57 +0000

January’s Getting Down to Business® eNewsletter has a full line-up of great articles. Start with Dave Weatherholt’s insightful economic summary – “Milk Toast Economy.” Learn about the “Common Network Cold” from Tim White, “The Risk of Serving” by Chris Pobieglo and “Yelp for Small Business” from Amanda Cullen. Finally, Dave gives us a civics lesson with “Caucus vs. Primary.”

Read the newsletter: Getting Down to Business® eNewsletter – January 2012

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Should you be on Twitter?

David Weatherholt — Mon, 26 Dec 2011 18:22:09 +0000

The 800-Pound Gorilla – Economic News Summary November 2011

November affirmed that the US economy is no longer in a recession, but it can be hard to tell. Listen as Dave explains why he improves the November grade to a “D.” To find out why and view key economic graphs read the complete article on Weatherholt & Associate’s website.

Twitter Talk

Live talk radio can be full of surprises. Listen as Dave and Amanda adjust in mid-stream from the planned topic “Hands That Photograph” to “Should You Be on Twitter.” The “Marketing Matters” segment took over the program, with a full discussion devoted to Twitter, including some great tips from Amanda Cullen of Zoo in a Jungle Marketing.

Listen or download below:

Should you be on Twitter?

Marketing Matters: Should I be on Twitter?

Amanda Cullen — Wed, 14 Dec 2011 16:00:51 +0000

Business owners often ask me, “Should I be on Twitter?” In this month’s Marketing Matters, I provide a basic litmus test for answering that question, along with content tips and basic Twitter definitions.

Read the article: Should I be on Twitter?

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Technology & the Realtor

David Weatherholt — Mon, 21 Nov 2011 14:38:35 +0000

Join the Crowd in Funding – Or Maybe Not

The House is expected to vote on legislation that would allow privately held businesses to raise money from nonaccredited investors in exchange for equity stakes. Listen as Dave discusses the pros & cons of using Crowd Funding sites to sell common stock in small businesses. Read complete article on the Wall Street Journal.

How Has Technology Changed Real Estate?

Ken Jelinek, Associate Broker with Remax Properties, Inc. joins Dave today. Listen as Ken discusses the impact that social medial and technology have on the business of buying and sell real estate. Back in the 1980s, new listings were actually printed in books, and it took weeks to get a property listed.

Marketing Matters

This month, we’re talking marketing copy. Listen as Amanda Cullen, President of Zoo in a Jungle Marketing give us 5 easy tips for writing great marketing copy.

Listen or download below:

Technology & the Realtor

Marketing is easy when you’re awesome

Amanda Cullen — Thu, 17 Nov 2011 15:00:18 +0000

“Marketing is easy when you’re awesome.” Sounds pretty obvious, doesn’t it? But what is your business doing everyday to be awesome? Read my article to learn how much easier your marketing will be if you try.

Read the article: “Marketing is easy when you’re awesome”

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SEO Roundtable

David Weatherholt — Mon, 24 Oct 2011 15:00:40 +0000

Price of Reclassifying Workers

If your business uses independent contractors, the IRS has a new plan that may cost you. Their new program called “Voluntary Worker Classification Settlement Program” will be taking a closer look at how you classify contractors/employees. Is this an attempt to raise money and increase employment? Read the complete article: “Price of Reclassifying Workers.”

Search Engine Optimization

Search Engine Optimization (SEO) experts Amanda Cullen (Zoo in a Jungle Marketing) and Steve Volz (Alaska Search Marketing) have an open discussion on the topic. Listen to learn more about how to increase business and some of the basics of SEO as well as finding an SEO provider.

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SEO Roundtable

A Matter of Design

David Weatherholt — Fri, 14 Oct 2011 15:00:47 +0000

Facebook ‘Likes’ Small Business

Do you want to market your business on Facebook but don’t know how? Facebook, Inc. the U.S. Chamber of Commerce and National Federation of Independent Business will be able to help. Listen as Dave summarizes the new Facebook partnership and how it will help your business. Read complete article here.

Graphic Design & Technology

Listen as Adrienne Wilkerson, a graphic designer with Beacon Publishing & Design, and Dave talk about the gigantic shift technology had on the graphic design business. Adrienne also shares her experience building a business– a topic dear to all business owners’ hearts.

Tech Talk

Listen as Tim White, Chief Technology Officer with ACB Solutions introduces his new program segment Tech Talk.” Tim discusses his goal for the segment and talks about the “What Changed?” effect.

Listen or download below:

A Matter of Design

Make Credit Card Transactions Easy

David Weatherholt — Mon, 26 Sep 2011 14:47:36 +0000

Economic News

Listen as guest host Christopher Pobieglo gives a brief recap of key economic indicators. The National Federation of Independent Business (NFIB) will be holding three free webinars. Find out more at their website - nfib.com.

He also discusses traffic safety and potential business risks from a “Risk Management” standpoint.

Make Credit Card Transactions Easy

Today’s special guest Sushil Wanigantunga, president of American Credit Card Systems, provides great insights into the management of debit and credit card transactions. Listen to find out how to take credit and debit cards in your business.

Marketing Matters

Listen as marketing expert Amanda Cullen, president of Zoo in a Jungle Marketing, discusses marketing on Facebook. Amanda provides creative ideas to build a following.

Listen or download below:

Make Credit Card Transactions Easy

Facebook Marketing Tips

Amanda Cullen — Wed, 24 Aug 2011 19:05:56 +0000

Facebook marketing is becoming increasingly important for certain kinds of businesses. Learn the building blocks of Facebook marketing and 4 tips in my article from Business News & Views: Facebook Marketing Tips.

You’ll leave the article with advice you can apply today to either start marketing on Facebook or make improvements to your current efforts.

Read the article: Facebook Marketing Tips

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Business/News & Views – July 2011

Amanda Cullen — Thu, 28 Jul 2011 17:35:12 +0000

As summer marches on, July’s Business/News & Views® brings some really hot articles for small business owners and entrepreneurs. First up, get some Facebook marketing tips from Amanda Cullen. While you’re learning about technology, check out our article on working wirelessly.

David’s articles are quite entertaining, even though they are on sober topics: surviving an audit and the state of the US economy. He encourages you to “Protect Your Pockets” while chiding the US government that helping the economy “Isn’t Rocket Science.”

Read the newsletter: Business/News & Views®

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Email Marketing: How to do it right

Amanda Cullen — Thu, 21 Jul 2011 15:18:31 +0000

As 92% of Internet users send and receive email, email marketing should be a tactic alive and well in your marketing plan. In my article, I describe how to do email marketing right. Using a great example of email marketing, I outline four guidelines every business should follow in their efforts.

Read the article: “Email Marketing- How to do it right”

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Social Media Unwrapped

Amanda Cullen — Fri, 13 May 2011 15:00:42 +0000

In the News

What 1099 Reporting Rule Repeal Means to Small Business

The comprehensive health care reform bill (ObamaCare) expanded 1099 reporting to include all B2B transactions that exceed $600 per year. Dave talks about the bullet small business owners dodged with the repeal of this provision.

The Cyber Market

Courtney Brooke Smith, Principal of Courtney Brooke Smith, MBA Consulting talks about your business’s Cyber Market. Conversations taking place on social media networks can either build or erode your business. Courtney discusses reasons why you need to understand your “Cyber Market.”

Listen or download below:

Social Media Unwrapped

Word of Mouth Marketing

Amanda Cullen — Tue, 10 May 2011 15:00:36 +0000

“Word of Mouth Marketing is the most powerful strategy for getting new customers,” I write in my most recent Business/News & Views article. Word of mouth, also known as referrals, is often neglected by marketers. But the most effective endorsement of your product will come from a prospective customer’s friends and family. Learn how your business can develop word of mouth marketing strategies.

Read the full article: Word of Mouth Marketing

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Pay-Per-Click Advertising Explained

Amanda Cullen — Mon, 11 Apr 2011 15:00:22 +0000

In my article for Business/News & Views, I explained the various kinds of PPC advertising, such as Google, Bing and Facebook.

Pay-per-click (PPC) advertising online can be a very cost-effective addition to marketing plans – most of us know that. But the world of PPC advertising is expanding into new opportunities. Lately, many business owners have asked me about different kinds of PPC advertising, with questions like, “What about Facebook?” or “Is Bing worth it?” It seems time for me to publicly address some of these questions for my readers.

Read the full article: Pay-Per-Click Advertising Explained

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It Takes More Than Good Food

Amanda Cullen — Thu, 07 Apr 2011 15:00:40 +0000

David Weatherholt has a tasty show for his listeners as he talks the restaurant business with Chef Sal Addonisio, Executive Chef of Sal’s New York Grill and Catering. Chef Sal is a seasoned restauranteur and has lately expanded his catering business, saying his favorite thing about catering, “Is seeing people eating my food, the smiles and head nods while they are enjoying that – working in a restaurant you just don’t get that.” This “Getting Down to Business” is valuable for all aspiring restaurant owners.

Marketing expert Amanda Cullen, president of Zoo in a Jungle Marketing, joins the show to explain Facebook advertising. She answers the questions, “Should you advertise on Facebook?” and “How do you do it?” If you’ve been thinking about advertising on Facebook, you don’t want to miss this segment!

Listen or download below:

It Takes More Than Good Food

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It Takes More Than Good Food

Business/News & Views – November 2010

Amanda Cullen — Thu, 02 Dec 2010 19:32:32 +0000

The November Business/News & Views® has some really useful and interesting articles for small businesses.

As 2010 draws to a close, it’s time to tighten up strategies for 2011. David Weatherholt challenges business to “Be the Best” and Amanda Cullen addresses budgeting with “Cut Marketing Costs, Not Effectiveness.”

David take the mystery out of “Quantitative Easing” with his economic news summary, explaining the economic results we can expect to see from the Fed’s actions.

Finally, learn “Four Social Media Errors” and how to avoid. them. All this in the November Business/News & Views®!

Read Now: Business/News & Views® – November 2010

Four Common Errors on Social Media Strategy

David Weatherholt — Mon, 23 Aug 2010 16:00:23 +0000

I found this article by Omaro Ailoch to be very enlightening for small businesses looking to grow their social media presence- and avoid pitfalls common to most social media campaigns. It was featured in the most recent issue of Business/News & Views®.

Social media marketing has attracted a lot of public attention in the past two years, largely made up of success stories from major brands, niche companies and successful internet celebrities who have used it to their advantage. However, despite the success for some, there has been a great deal of major commercial failures in social media.

Read the full article: Four Common Errors on Social Media Strategy

Business/News & Views – July 2010

Amanda Cullen — Wed, 28 Jul 2010 18:34:21 +0000

July’s Business/News & Views® contains great information and resources for small businesses. David Weatherholt encourages your company to “Be the Best” and introduces you to the process that can lead your business to the top. With similar intention, Amanda Cullen writes on implementation- tips to take your strategy to market.

David’s economic summary emphasizes the uncertainty businesses and consumers feel about the economic recovery. He describes this outlook with up-to-date analysis and data.

Finally, lighten things up a bit with “Four Common Errors on Social Media Strategy,” to help your business be smart about social media.

Read now: Business/News & Views® – July 2010

Clouds in Your Future

David Weatherholt — Sat, 10 Apr 2010 17:00:07 +0000

In the March issue of Business/News & Views®, my editorial explained the concept of Cloud Computing. The advantages of this technology are many for small businesses. Here’s an excerpt:

Everywhere you look, software and computing service solutions reside in cloud-based computing. In the past, the benefits of technology upgrades were often elusive, but cloud solutions produce measurable results both in operating efficiencies and an actual return-on-investment (ROI).

Read the full article here: Clouds in Your Future.

How to Get Repeat Visits to Your Web Site

David Weatherholt — Wed, 10 Feb 2010 18:24:36 +0000

There are two aspects to growing your website’s traffic: getting more visitors and getting visitors to come back. “How to Get Repeat Visits to your Web Site,” an article from Business/News & Views®, addresses the latter issue.

Think about what makes you return to certain web sites on a regular basis. It’s probably the new and compelling content — on topics you truly care about — that greets you every time you drop in. That content might be in the form of fresh blog posts, new video footage of your favorite sports teams or insider news that pertains to your industry. These things can all be considered “sticky.”

Read the full article: How to Get Repeat Visits to your Web Site

Event: Is Internet Marketing Right for your Business?

Amanda Cullen — Fri, 15 Jan 2010 20:57:14 +0000

Find the answer during a four hour in-depth seminar presenting real-life case studies of local Valley businesses. Courtney Brooke Smith Consulting will guide you through the decision-making process and help you answer the question: Is internet marketing right for your business?

Event Details:

Saturday, January 23, 2010
10 A.M. – 2 P.M.
Curtis D. Menard Memorial Sports Center
1001 S. Mack Drive
Wasilla, Alaska 99654

To pre-register, visit matsumarketing.com. Space is limited, and the price is right. The seminar is just $75.00, and the optional lunch is $15.00.

David Weatherholt aired information about this seminar on “Getting Down to Business.” Listen to the spot below:

Is Internet Marketing Right for your Business?

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Is Internet Marketing Right for your Business?

Business/News & Views – July 2009

David Weatherholt — Wed, 15 Jul 2009 17:39:06 +0000

The July 2009 issue of Business/News & Views® is full of optimism and helpful tips for small businesses. David Weatherholt reminds us that necessity is the mother of invention and provides rich examples to inspire entrepreneurs and small businesses. Amanda Cullen has an article on the power of passion in marketing design– and reminds readers that passion is nothing without purpose. In Internet Tips & Tricks, you’ll read how to use MySpace to promote your business.

Read now: Business/News & Views® – July 2009

Business/News & Views – December 2008

David Weatherholt — Mon, 15 Dec 2008 21:03:36 +0000

December’s Business/News & Views® answers a lot of questions for your small business, such as:

What is a cash flow statement?

Does my business need a check up?

What is LinkedIn and how can I use it for my business?

Read Now: Business/News & Views® – December 2008