Weatherholt and Associates - Small Business Authority » Social Networking

Four Common Errors on Social Media Strategy

David Weatherholt — Mon, 23 Aug 2010 16:00:23 +0000

I found this article by Omaro Ailoch to be very enlightening for small businesses looking to grow their social media presence- and avoid pitfalls common to most social media campaigns. It was featured in the most recent issue of Business/News & Views®.

Social media marketing has attracted a lot of public attention in the past two years, largely made up of success stories from major brands, niche companies and successful internet celebrities who have used it to their advantage. However, despite the success for some, there has been a great deal of major commercial failures in social media.

Read the full article: Four Common Errors on Social Media Strategy

Business/News & Views – July 2010

Amanda Cullen — Wed, 28 Jul 2010 18:34:21 +0000

July’s Business/News & Views® contains great information and resources for small businesses. David Weatherholt encourages your company to “Be the Best” and introduces you to the process that can lead your business to the top. With similar intention, Amanda Cullen writes on implementation- tips to take your strategy to market.

David’s economic summary emphasizes the uncertainty businesses and consumers feel about the economic recovery. He describes this outlook with up-to-date analysis and data.

Finally, lighten things up a bit with “Four Common Errors on Social Media Strategy,” to help your business be smart about social media.

Read now: Business/News & Views® – July 2010

Clouds in Your Future

David Weatherholt — Sat, 10 Apr 2010 17:00:07 +0000

In the March issue of Business/News & Views®, my editorial explained the concept of Cloud Computing. The advantages of this technology are many for small businesses. Here’s an excerpt:

Everywhere you look, software and computing service solutions reside in cloud-based computing. In the past, the benefits of technology upgrades were often elusive, but cloud solutions produce measurable results both in operating efficiencies and an actual return-on-investment (ROI).

Read the full article here: Clouds in Your Future.

How to Get Repeat Visits to Your Web Site

David Weatherholt — Wed, 10 Feb 2010 18:24:36 +0000

There are two aspects to growing your website’s traffic: getting more visitors and getting visitors to come back. “How to Get Repeat Visits to your Web Site,” an article from Business/News & Views®, addresses the latter issue.

Think about what makes you return to certain web sites on a regular basis. It’s probably the new and compelling content — on topics you truly care about — that greets you every time you drop in. That content might be in the form of fresh blog posts, new video footage of your favorite sports teams or insider news that pertains to your industry. These things can all be considered “sticky.”

Read the full article: How to Get Repeat Visits to your Web Site

Event: Is Internet Marketing Right for your Business?

Amanda Cullen — Fri, 15 Jan 2010 20:57:14 +0000

Find the answer during a four hour in-depth seminar presenting real-life case studies of local Valley businesses. Courtney Brooke Smith Consulting will guide you through the decision-making process and help you answer the question: Is internet marketing right for your business?

Event Details:

Saturday, January 23, 2010
10 A.M. – 2 P.M.
Curtis D. Menard Memorial Sports Center
1001 S. Mack Drive
Wasilla, Alaska 99654

To pre-register, visit matsumarketing.com. Space is limited, and the price is right. The seminar is just $75.00, and the optional lunch is $15.00.

David Weatherholt aired information about this seminar on “Getting Down to Business.” Listen to the spot below:

Is Internet Marketing Right for your Business?

0:00 / 0:00

Download

Is Internet Marketing Right for your Business?

Business/News & Views – July 2009

David Weatherholt — Wed, 15 Jul 2009 17:39:06 +0000

The July 2009 issue of Business/News & Views® is full of optimism and helpful tips for small businesses. David Weatherholt reminds us that necessity is the mother of invention and provides rich examples to inspire entrepreneurs and small businesses. Amanda Cullen has an article on the power of passion in marketing design– and reminds readers that passion is nothing without purpose. In Internet Tips & Tricks, you’ll read how to use MySpace to promote your business.

Read now: Business/News & Views® – July 2009

Business/News & Views – December 2008

David Weatherholt — Mon, 15 Dec 2008 21:03:36 +0000

December’s Business/News & Views® answers a lot of questions for your small business, such as:

What is a cash flow statement?

Does my business need a check up?

What is LinkedIn and how can I use it for my business?

Read Now: Business/News & Views® – December 2008