Marketing isn't War on your Customers
We need to change the metaphors we use to describe marketing, or we risk believing them. All this talk of conquering makes marketers lose sight of their customers' humanity. After all, we are marketing to actual people. And actual people aren't coerced into their purchasing decisions and won't be swayed by "blasts" of advertising copy...
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Economic Summary:
Good News & Bad News
The good news is that the US economy is getting stronger. The bad news: the severity of this recession combined with the glacial pace of recovery means there is still a lot of economic pain...
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Be the Best II
To be the best at your level is a unique achievement requiring above average commitment and performance. A business that stands alone at the top of its market earns above average profits, making it something of value and worth the extra effort needed to become a “Peerless Competitor.” ...
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Protect Yourself with a Strong Password
Hackers and other online criminals are getting more sophisticated every day. Having strong passwords for your accounts has never been more important.....
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Business/News & Views® / by David. W. Weatherholt
ISBN: 978-0-9823041-1-2 (electronic format)
Published in the United States of America through www.waconsult.com
Published in an electronic format by Weatherholt & Associates, LLC
First Trade Publishing: October 2008
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