Help! I'm New, I Need Links.
What Can I Do?
Sponsored by (Your Company Here)
If your website needs inbound links and you're not sure how to get them, here's an outline of things you can do to secure quality links. If you're a new website trying to attract an audience and rank well, you'll need a stream of inbound links from quality sites in order to get your site indexed and rank well. Here's a handful of linking methods you can use to secure one-way inbound links.
Apply to the Yahoo! Directory and submit to solid directories such as Joe Ant, GoGuides, BOTW, Ezilon, Rubberstamped and Massive Links. Join a Chamber of Commerce, your industry Association and related clubs. Issue a press release through one of the news release services announcing your new website or a news-worthy promotion you are hosting. Buy a list of high-profile journalists and contact them directly for one-on-one interviews.
Back link your competition and those ranking ahead of you for the keyword phrases you want to be found for and look for advertising and linking leads. Develop a "how to" video for your site and/or products. Add the video to your site, and then add to places link You Tube and the How-To sites. Buy ad space in offline publications announcing your new site.
Find an established business in a complementary industry to host a co-promotion or buy their mailing list to send out link incentives. Find out who is podcasting in your niche and buy space, offer to be a guest or donate products to be given away in exchange for a link. Locate the prominent bloggers in your niche and note where they are linking and who's linking to them. Work these sites for links. Leave thoughtful, well written comments on the blogs in your niche; get your name known throughout the community.
Be sure to incorporate an incentive to link program in all your external correspondence such as auto responders, confirmation emails, reminders, etc. Create a corporate blog and invite bloggers, journalists and your customers to contribute. Continually promote the site and its writers and in turn, they'll support your site by linking to it. Don't forget to add an RSS feed as well. Add your blog to all the blog directories as well as the RSS feeds to the RSS directories. While some of these tactics have a moderate cost to them, a good many are free. Not only will you gain links, but you'll also gain the much needed influx of traffic competitive sites need to break into the race.
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Let me know if you have any comments, questions or suggestions. Write David W. Weatherholt at david@bnewsviews.com
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Library of Congress Cataloging-in-Publication
Business/News & Views® / by David. W. Weatherholt
ISBN: 978-0-9823041-1-2 (electronic format)
Published in the United States of America through www.waconsult.com
Published in an electronic format by Weatherholt & Associates, LLC
First Trade Publishing: October 2008
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