Protecting Your Brand on the Internet
Sponsored by (Your Company Here)
Monumental Changes in Accounting
You’ve worked hard to build a recognizable online identity and your domain name is a huge part of it. Fortunately, there are some simple things you can do to protect yourself from similar brands — as well as copycats and outright impostors.
Register Multiple TLDs
Forgetting to register multiple TLDs is a common mistake that plagues many new domain owners. Eager to start a new site or promote their company, they register theircompanyname.com, but they leave similar domain names, like theircompanyname.net and theircompanyname.org, available. Cyber-squatters or other less-than-ethical companies register the .NET and .ORG names and use them to steal traffic from the .COM domain or even mislead potential customers. Our Bulk Registration page allows customers to check availability of the biggest TLDs quickly and efficiently.
Who vouches for you?
Whether your brand is new to the Web or already established online, it's important to get some credentials behind you with third-party validation. Weatherholt & Associates Secure Certificates let your visitors know that the information they transmit to you is encrypted and sent to a verified identity.
Claim that space!
It's no secret that businesses are taking advantage of social networking. From Twitter and Facebook® to LinkedIn® and MySpace®, companies are bringing their brands directly to customers via popular social sites. Even if your coffee shop or online store isn't ready to hit the social media scene, it's a good idea to stake your claim on usernames or URLs that may be important marketing tools in the future. Weatherholt & Associates has made this even easier with the ability to check if your domain name is available as a Twitter user name — directly from your Account Manager! Investing a little time in creating social media profiles could go a long way in promoting your online identity.
Let me know if you have any comments, questions or suggestions. Write David W. Weatherholt at david@bnewsviews.com
Business/News & Views® is a business newsletter published monthly. To subscribe, visit Business/News & Views® Sign-up.
There is no annual subscription fee. Business/News & Views® is a registered trademark of Weatherholt & Associates, LLC. Copyright © 2008-2009 Weatherholt & Associates LLC. All rights reserved worldwide. The content of this newsletter may not be redistributed without the express written consent of Weatherholt & Associates LLC. Individual editorials, articles and essays appearing on this site may be republished, but only with full attribution, which must include the author and Business/News & Views® as well as a link to http://www.waconsult.com.
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is provided with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services though this newsletter. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Library of Congress Cataloging-in-Publication
Business/News & Views® / by David. W. Weatherholt
ISBN: 978-0-9823041-1-2 (electronic format)
Published in the United States of America through www.waconsult.com
Published in an electronic format by Weatherholt & Associates, LLC
First Trade Publishing: October 2008
Newsletter designed by Zoo in a Jungle Marketing, Graphics by Getty Images