Tuesday, March 30th, 2010
In March’s Business/News & Views®, you will find marketing advice, tales of economic caution, exciting new ways to use the Internet for business productivity and tips on how to keep your bookmarks safe.
Amanda Cullen asks, “Are you easy to do business with?” and provides readers with advice for how to maximize small businesses’ natural competitive advantages.
David Weatherholt has some worrying economic news, which everyone should read. On a more optimistic note, his editorial explains “Cloud Computing” and how small businesses can use it to reduce expenses and increase productivity (and it’s not as hard as you think!).
Read Now: Business/News & Views® - March 2010
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Wednesday, March 24th, 2010
When it comes to marketing, small businesses actually have many advantages over larger ones. In my article, “5 Small Business Marketing Rules,” I introduce the rules and a test for you to see how your marketing stacks up. In future articles, I’ll delve into each rule in detail.
Take the test and read the full article here: 5 Small Business Marketing Rules
Posted in Customers, Marketing, Small Business | No Comments »
Thursday, February 4th, 2010
In this article from Business/News & Views®, I give small businesses marketing advice about how to treat their customers. Here’s an excerpt:
It’s said that the brain cannot process a negative. We can prove this with a simple example: Under no circumstance should you think of a pink polar bear. Do not think of a pink polar bear.
Of course, you just thought of a pink polar bear.
At the peril of using negatives, I want to give small businesses advice on how not to treat their customers.
Read the full article: How Not to Treat Your Customers
Posted in Marketing, Small Business | No Comments »
Friday, January 15th, 2010
Find the answer during a four hour in-depth seminar presenting real-life case studies of local Valley businesses. Courtney Brooke Smith Consulting will guide you through the decision-making process and help you answer the question: Is internet marketing right for your business?
Event Details:
Saturday, January 23, 2010
10 A.M. – 2 P.M.
Curtis D. Menard Memorial Sports Center
1001 S. Mack Drive
Wasilla, Alaska 99654
To pre-register, visit matsumarketing.com. Space is limited, and the price is right. The seminar is just $75.00, and the optional lunch is $15.00.
David Weatherholt aired information about this seminar on “Getting Down to Business.” Listen to the spot below:
Is Internet Marketing Right for your Business?
Posted in Alaska, Marketing, Social Networking | 1 Comment »
Monday, December 21st, 2009
The December issue of Business/News & Views® is chock full of useful news and great advice for small businesses. In the news, David sees growth in the economy’s future with his Economic News Update. Amanda Cullen writes an article about creating great customer experiences and how that grows your profits. David weighs in with the importance of tracking your business’s performance numbers. He provides an easy-to-use cash flow statement and walks readers through each step in this helpful article. Finally, Kevin Donnigan details the seven top social networking sites for businesses– and how you can use them for your business.
Read Now: Business/News & Views® - December 2009
Posted in Business Planning, Business/News&Views®, Customers, Economy, Marketing, Small Business, Technology | No Comments »
Monday, December 7th, 2009
In this week’s “Getting Down to Business,” Dave talks with IT expert Mark Mathis of Arctic Information Technology about Cloud Computing. Mark helps us understand what Cloud Computing is, how long it has been around and how small businesses can use it to reduce their IT costs. This useful technology is familiar to many businesses through companies such as Carbonite and Go To Meeting.
Dave also talks with Amanda Cullen about 2009’s Black Friday. They talk about the history of Black Friday, how performance was this year and the changing attitudes of consumers. Amanda, of Zoo in a Jungle Marketing, explains how these factors affect small business retailers.
Listen or download below:
Cloud Computing
Posted in Getting Down to Business, Marketing, Small Business | No Comments »
Wednesday, November 18th, 2009
In the November 2009 issue of Business/News & Views®, David Weatherholt brings us good news about the economy in a thorough analysis of the quarter’s economic indicators. In his editorial, Dave writes on entrepreneurs, heroes and the power of necessity.
Amanda Cullen writes about relationship marketing and how developing relationships with your customers encourages them to buy more and refer more.
Read Now: Business/News & Views® – November 2009
Posted in Business/News&Views®, Economy, Marketing, Recession | No Comments »
Wednesday, October 28th, 2009
In October’s edition of Business/News & Views®, you will find some great advice on blogging for small business, pricing for profits and protecting your business’ wireless network. David Weatherholt also provides an economic summary, including unemployment figures, personal income and consumption and the national GDP.
We write Business/News & Views® for your small business, so we are certain you will find the articles informative and useful.
Click here to read October 2009’s Business/News&Views®
Posted in Business/News&Views®, Marketing, Reducing Business Expenses, Small Business, Technology | No Comments »
Saturday, October 3rd, 2009
Tourism is 11% of Alaska’s economy, so a small change in growth can affect the state dramatically. What will tourism look like in 2010?
Dave welcomes Julie Saupe to the show. She’s the President and CEO of the Anchorage Convention and Visitor’s Bureau and provides a forecast on the upcoming 2010 tourist season.
How can small businesses that depend on tourism weather the economic storm? Dave’s next guest, Amanda Cullen, gives small businesses advice for reaching their customers– and it might surprise you just who she thinks is your customer. Her company, Zoo in a Jungle Marketing, specializes in small business marketing.
In the news, Dave talks about the credit crisis still plaguing small businesses, even while larger businesses see credit loosening. Dave’s moved “Getting Down to Business” over to station 1080 KUDO, and he’s excited for the new opportunities this station provides.
Listen or download below:
Alaska Tourism Report
Posted in Alaska, Getting Down to Business, Marketing, Small Business | No Comments »
Tuesday, September 15th, 2009
In the September issue of Business/News & Views®, David Weatheholt sees signs in the economy that the recession may be nearing an end. He also writes an op-ed about the relationship between small business and labor.
Amanda Cullen has some tips for small businesses on how to make websites more visitor-friendly, and the final article provides information on avoiding email scams.
Read now: Business/News & Views – September 2009
Posted in Business/News&Views®, Marketing, Small Business, Technology | No Comments »
Saturday, August 22nd, 2009
In this week’s “Getting Down to Business,” Dave continues discussing marketing by focusing on sales strategy for small business. His guest, Gerhard Vierthaler with Value Strategy Group, provides valuable cold-calling advice and encouragement in developing a small business sales strategy.
Amanda Cullen of Zoo in a Jungle Marketing gave small businesses advice on how to tie marketing in with your sales strategy to reinforce your brand and customers’ impressions of your business.
Listen or download below:
Sales Strategy for Small Business
Posted in Getting Down to Business, Sales | No Comments »
Saturday, August 15th, 2009
In this week’s “Getting Down to Business,” Dave asked Amanda Cullen of Zoo in a Jungle Marketing to give his listeners some creative marketing ideas for small business. Zoo in a Jungle Marketing specializes in small business marketing.
Dave also tells us the story of the founder of the Geek Squad, an entrepreneur who started the company with $600. As we all know, now Best Buy owns the Geek Squad.
Listen or download below:
Creative Marketing Ideas for Small Business
Posted in Getting Down to Business, Innovation, Marketing, Small Business | No Comments »
Saturday, August 15th, 2009
In the August 2009 issue of Business/News & Views®, small businesses will find a wealth of information about building website traffic, changes that will dramatically affect the accounting industry and how to protect your brand on the internet.
David Weatherholt introduces readers to XBRL, the revolution in accounting. Amanda Cullen provides tips for increasing traffic to your website.
Read now: Business/News & Views® – August 2009
Posted in Business/News&Views®, Finance, Marketing, Recession, Small Business | No Comments »
Saturday, August 1st, 2009
Small businesses need good marketing, which is why Dave dedicated this “Getting Down to Business” to marketing fundamentals. In a lively discussion, he talks with David Taylor of SugarSled Creative in Alaska and Amanda Cullen of Zoo in a Jungle Marketing, specializing in small business marketing.
They explain the 4-P’s of marketing (Product, Price, Place and Promotion) and how to integrate new marketing strategies into this classic categorization.
Listen or download below:
Marketing Fundamentals
Posted in Getting Down to Business, Innovation, Marketing | No Comments »
Saturday, July 18th, 2009
Dave believes the market analysis is the most important part of the business plan. He tells listeners what they need to include, what banks are looking for and what they need to know to ensure success.
Dave’s guest is Amanda Cullen of Zoo in a Jungle Marketing. This marketing firm specializes in small business marketing, and Amanda has a unique marketing philosophy for small business.
Listen or download below:
Market Analysis for your business plan
Posted in Business Planning, Getting Down to Business, Marketing | No Comments »
Wednesday, July 15th, 2009
The July 2009 issue of Business/News & Views® is full of optimism and helpful tips for small businesses. David Weatherholt reminds us that necessity is the mother of invention and provides rich examples to inspire entrepreneurs and small businesses. Amanda Cullen has an article on the power of passion in marketing design– and reminds readers that passion is nothing without purpose. In Internet Tips & Tricks, you’ll read how to use MySpace to promote your business.
Read now: Business/News & Views® – July 2009
Posted in Business/News&Views®, Entrepreneurs, Innovation, Marketing, Social Networking | No Comments »
Monday, June 15th, 2009
In the June 2009 issue of Business/ News & Views®, David Weatherholt delivers a stirring op-ed to see the opportunity for cutting costs in this recession– there’s never been a better time to trim fat. Amanda Cullen explains how your existing customers create new customers for you. The Internet Tips & Tricks feature provides advice for small businesses on getting more websites to link to their websites.
Read now: Business/News & Views® – June 2009
Posted in Business/News&Views®, Customers, Entrepreneurs, Marketing, Recession, Reducing Business Expenses, Sales, Small Business | No Comments »
Thursday, January 15th, 2009
January 2009’s Business/News & Views® focuses on helping your business make plans for the new year and evaluating the economic outlook of 2009. There is also a helpful article on the seven deadly sins of web design.
Read Now: Business/News & Views® – January 2009
Posted in Business Planning, Business/News&Views®, Marketing, Small Business | No Comments »
