Thursday, February 4th, 2010
In this article from Business/News & Views®, I give small businesses marketing advice about how to treat their customers. Here’s an excerpt:
It’s said that the brain cannot process a negative. We can prove this with a simple example: Under no circumstance should you think of a pink polar bear. Do not think of a pink polar bear.
Of course, you just thought of a pink polar bear.
At the peril of using negatives, I want to give small businesses advice on how not to treat their customers.
Read the full article: How Not to Treat Your Customers
Posted in Marketing, Small Business | No Comments »
Friday, January 15th, 2010
Find the answer during a four hour in-depth seminar presenting real-life case studies of local Valley businesses. Courtney Brooke Smith Consulting will guide you through the decision-making process and help you answer the question: Is internet marketing right for your business?
Event Details:
Saturday, January 23, 2010
10 A.M. – 2 P.M.
Curtis D. Menard Memorial Sports Center
1001 S. Mack Drive
Wasilla, Alaska 99654
To pre-register, visit matsumarketing.com. Space is limited, and the price is right. The seminar is just $75.00, and the optional lunch is $15.00.
David Weatherholt aired information about this seminar on “Getting Down to Business.” Listen to the spot below:
Is Internet Marketing Right for your Business?
Posted in Alaska, Marketing, Social Networking | 1 Comment »
Monday, December 21st, 2009
The December issue of Business/News & Views® is chock full of useful news and great advice for small businesses. In the news, David sees growth in the economy’s future with his Economic News Update. Amanda Cullen writes an article about creating great customer experiences and how that grows your profits. David weighs in with the importance of tracking your business’s performance numbers. He provides an easy-to-use cash flow statement and walks readers through each step in this helpful article. Finally, Kevin Donnigan details the seven top social networking sites for businesses– and how you can use them for your business.
Read Now: Business/News & Views® - December 2009
Posted in Business Planning, Business/News&Views®, Customers, Economy, Marketing, Small Business, Technology | No Comments »
Monday, December 7th, 2009
In this week’s “Getting Down to Business,” Dave talks with IT expert Mark Mathis of Arctic Information Technology about Cloud Computing. Mark helps us understand what Cloud Computing is, how long it has been around and how small businesses can use it to reduce their IT costs. This useful technology is familiar to many businesses through companies such as Carbonite and Go To Meeting.
Dave also talks with Amanda Cullen about 2009’s Black Friday. They talk about the history of Black Friday, how performance was this year and the changing attitudes of consumers. Amanda, of Zoo in a Jungle Marketing, explains how these factors affect small business retailers.
Listen or download below:
Cloud Computing
Posted in Getting Down to Business, Marketing, Small Business | No Comments »
Wednesday, November 18th, 2009
In the November 2009 issue of Business/News & Views®, David Weatherholt brings us good news about the economy in a thorough analysis of the quarter’s economic indicators. In his editorial, Dave writes on entrepreneurs, heroes and the power of necessity.
Amanda Cullen writes about relationship marketing and how developing relationships with your customers encourages them to buy more and refer more.
Read Now: Business/News & Views® – November 2009
Posted in Business/News&Views®, Economy, Marketing, Recession | No Comments »
Wednesday, October 28th, 2009
In October’s edition of Business/News & Views®, you will find some great advice on blogging for small business, pricing for profits and protecting your business’ wireless network. David Weatherholt also provides an economic summary, including unemployment figures, personal income and consumption and the national GDP.
We write Business/News & Views® for your small business, so we are certain you will find the articles informative and useful.
Click here to read October 2009’s Business/News&Views®
Posted in Business/News&Views®, Marketing, Reducing Business Expenses, Small Business, Technology | No Comments »
Saturday, October 3rd, 2009
Tourism is 11% of Alaska’s economy, so a small change in growth can affect the state dramatically. What will tourism look like in 2010?
Dave welcomes Julie Saupe to the show. She’s the President and CEO of the Anchorage Convention and Visitor’s Bureau and provides a forecast on the upcoming 2010 tourist season.
How can small businesses that depend on tourism weather the economic storm? Dave’s next guest, Amanda Cullen, gives small businesses advice for reaching their customers– and it might surprise you just who she thinks is your customer. Her company, Zoo in a Jungle Marketing, specializes in small business marketing.
In the news, Dave talks about the credit crisis still plaguing small businesses, even while larger businesses see credit loosening. Dave’s moved “Getting Down to Business” over to station 1080 KUDO, and he’s excited for the new opportunities this station provides.
Listen or download below:
Alaska Tourism Report
Posted in Alaska, Getting Down to Business, Marketing, Small Business | No Comments »
Tuesday, September 15th, 2009
In the September issue of Business/News & Views®, David Weatheholt sees signs in the economy that the recession may be nearing an end. He also writes an op-ed about the relationship between small business and labor.
Amanda Cullen has some tips for small businesses on how to make websites more visitor-friendly, and the final article provides information on avoiding email scams.
Read now: Business/News & Views – September 2009
Posted in Business/News&Views®, Marketing, Small Business, Technology | No Comments »
Saturday, August 22nd, 2009
In this week’s “Getting Down to Business,” Dave continues discussing marketing by focusing on sales strategy for small business. His guest, Gerhard Vierthaler with Value Strategy Group, provides valuable cold-calling advice and encouragement in developing a small business sales strategy.
Amanda Cullen of Zoo in a Jungle Marketing gave small businesses advice on how to tie marketing in with your sales strategy to reinforce your brand and customers’ impressions of your business.
Listen or download below:
Sales Strategy for Small Business
Posted in Getting Down to Business, Sales | No Comments »
Saturday, August 15th, 2009
In this week’s “Getting Down to Business,” Dave asked Amanda Cullen of Zoo in a Jungle Marketing to give his listeners some creative marketing ideas for small business. Zoo in a Jungle Marketing specializes in small business marketing.
Dave also tells us the story of the founder of the Geek Squad, an entrepreneur who started the company with $600. As we all know, now Best Buy owns the Geek Squad.
Listen or download below:
Creative Marketing Ideas for Small Business
Posted in Getting Down to Business, Innovation, Marketing, Small Business | No Comments »
