Weatherholt and Associates – Small Business Authority

Be Easy to Do Business With

Small businesses have the natural competitive advantage of “being easy to do business with” – being flexible, personable and building relationships. In my article from Business/News & Views®, I write about how you can improve your customers’ experiences and ways to become easier for your customers to do business with.

Read the article: Be easy to do business with.

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Marketing and Taxes

David Weatherholt tells of his audit woes and talks marketing in this episode of “Getting Down to Business.” Even an accounting expert may be on the receiving end of an audit- Dave gives advice to small businesses on how to survive audits in this surprisingly entertaining segment.

Later in the show Dave is joined by Amanda Cullen founder of Zoo in a Jungle Marketing, who specializes in small business marketing. Amanda gives her 5 rules for small business marketing and delivers a pop quiz to listeners, challenging them to put their business to the test. Here are the rules:

1. Be easy to do business with.
2. Communicate with your customers in ways that are meaningful to them.
3. Know where you want to go.
4. Involve your team.
5. Keep at it.

Listen or download below to take the test and see how your business stacks up!

Marketing and Taxes

Posted in Finance, Getting Down to Business® Podcast, Marketing, Small Business | No Comments »